Moutai Dream Red Involucrum Vini ab Heng Luo and Yi Huang

Opus Moutai Dream Red Involucrum Vini a designatore Heng Luo and Yi Huang est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Platinum in Categoria Certaminis Designatio Involucri.

PlatinumInvolucrum· 2025

Moutai Dream Red Involucrum Vini

a Heng Luo and Yi Huang

Cliens: Moutai Industrial Design Center

Victor praemii Praemium A' Design Award Platinum in Categoria Involucrum

958,530

Victor Praemii Verificatus

Verifica Statum Praemii pro #170889

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Moutai Dream Red Involucrum Vini

Moutai Somnium Rubrum est involucri designatio pro merce liquoris Sinensis creata. Involucrum centum triginta septem per centum triginta septem per trecenta sexaginta millimetra metitur, et rubro cinnabarino utitur, ab operibus lacca ornatis dynastiae Han inspirato, cum nigro coniuncto ad speciem eximiam. Illustratio effigiem notae commercialis poculum in celebratione tollentem monstrat. Structura artem excavandi, impressionem calidam bratteatam et impressionem ultravioletam in charta speciali renovabili adhibet. Circiter nonaginta quinque pro centum involucri naturae amicum est et biodegradabile. Designatio ad dona, collectionem et usum conviviorum destinata est.

Agnitio

De Praemium A' Design Award Platinum

Moutai Dream Red Involucrum Vini victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Moutai Dream Red Involucrum Vini excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Moutai Dream Red Involucrum Vini opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimensiones et Involucrum: 137x137x360mm
Notulae: Moutai, Wine, Chinese Red, Dream, Romance
Technologia Productionis: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Provocatio Designandi: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Investigatio: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiratio: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Duratio Operis: Renhuai city, 5 March 2024-19 April 2024
Cursus Operationis: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Membra Turmae: Heng Luo
Yi Huang
Agnitiones Imaginum: Moutai Industrial Design Center