Ghaffari Involucrum Productorum Chemicorum by Wallrus Design Studio

Ghaffari Involucrum Productorum Chemicorum by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2025

Ghaffari Involucrum Productorum Chemicorum

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About Ghaffari Involucrum Productorum Chemicorum

Ghaffari est involucri designatio pro serie productorum chemicorum elaborata. Designatio rationem minimam sequitur, in qua elementa superflua remota sunt ut informationes essentiales illustrarentur. Typographia audax et colorum palette propria agnitionem in pluteo sustinent. Pittacia technologia pittaciorum in forma impressorum (in-mould labeling) conficiuntur. Systema visuale ad producta diversarum dimensionum et magnitudinum accommodatum est, ita ut una lingua totum portfolium complectatur. Consilium erat identitatem fragmentatam unificare et incrementum per mercatus et media permittere.

The Recognition

About the Praemium A' Design Award Argenteum

Ghaffari Involucrum Productorum Chemicorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Ghaffari Involucrum Productorum Chemicorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Ghaffari Involucrum Productorum Chemicorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.