Jinzhongzi Involucrum Lagoenae Baijiu by Wen Liu

Jinzhongzi Involucrum Lagoenae Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2026

Jinzhongzi Involucrum Lagoenae Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Involucrum Lagoenae Baijiu

Jinzhongzi est designatio involucri pro baijiu praestantissimo in Provincia Anhui Sinarum confecto. Spiritus in lagoena vitri crystallini offertur, cuius pars inferior taeniis bambusae textis involvitur et tegumento colore asperso perficitur. Textura bambusae ad traditam rationem conservandi huius notae refertur, qua taeniae bambusae circum urceos peculiariter tractatos texuntur, qui ad liquorem maturandum adhibentur. Lagoena centum quadraginta quinque per centum quindecim per ducenta septuaginta quinque millimetra metitur. Ornamentum textum qualitatem tactilem involucro addit et identitatem notae confirmat.

The Recognition

About the Praemium A' Design Award Ferreum

Jinzhongzi Involucrum Lagoenae Baijiu victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Jinzhongzi Involucrum Lagoenae Baijiu creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Jinzhongzi Involucrum Lagoenae Baijiu ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan