Argentum Involucrum · 2026
Zhen Yuan Zeng Involucrum Baijiu
by Wen Liu
- Praemium A' Design Award Argenteum 2026 in Involucrum
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 36,086
- Verification code 9323B06329 · Verify this award
Colors
About Zhen Yuan Zeng Involucrum Baijiu
Zhen Yuan Zeng est designatio involucri pro baijiu vetusto, spiritu Sinensi traditionali. Lagoena ex ceramica facta est atque in formam recentiorem urcei liquoris traditionalis figurata. Facies geometricae accuratae formam classicam expoliunt eiusque pondus visuale minuunt. Operculum undulatum lentam liquoris intra urceum maturationem significat. Lagoena charta sulphatica involvitur, quae lineamenta mollit formamque ex parte celat. Charta a consumptore detrahitur, ita ut lagoena gradatim reveletur. Involucrum octoginta quinque per octoginta quinque per centum sexaginta quinque millimetra metitur.
About the Praemium A' Design Award Argenteum
Zhen Yuan Zeng Involucrum Baijiu victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zhen Yuan Zeng Involucrum Baijiu opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zhen Yuan Zeng Involucrum Baijiu creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Press Kit
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
