Mags Skin Signum Deodorans by Gamze Binici

Mags Skin Signum Deodorans by Gamze Binici is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2026

Mags Skin Signum Deodorans

by Gamze Binici

Client: Gamze Binici

Praemium A' Design Award Aeneum Winner in Involucrum Category

8,275
Verified Award Winner
Verify Award Status for #174274

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Colors

The Design

About Mags Skin Signum Deodorans

Mags Skin est inceptum identitatis nominis et involucri excogitatum pro deodorante naturali proprie ad cutem sensibilem destinato. Nomen circa magnesium tamquam fundamentum elementale aedificatur, per signum circulare atque atomum imitans significatum. Forma capsae duplicis strati praesentiam nominis a notitiis productorum accuratis seiungit, usuarios per experientiam apertionis claram ac fiduciae intentam ducens. Ampulla aspergens hanc rationem extendit forma expolita et ergonomica atque superficie textili quae sensum eximium auget.

The Recognition

About the Praemium A' Design Award Aeneum

Mags Skin Signum Deodorans victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mags Skin Signum Deodorans rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mags Skin Signum Deodorans necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici