Yebuna Involucrum Coffeae by Antonia Skaraki

Yebuna Involucrum Coffeae by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2026

Yebuna Involucrum Coffeae

by Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

Praemium A' Design Award Ferreum Winner in Involucrum Category

5,293

Verified Award Winner

Verify Award Status for #176506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yebuna Involucrum Coffeae

Yebuna est designatio involucri pro serie mixturarum coffeae torrefactae. Identitas ex Aethiopia, patria coffeae, atque ex verbo Amharico Yebuna hauritur. Signum parenthesibus circumdatum ad iter coffeae ab origine usque ad poculum refert. Litterae audaces verticales conspicuitatem in pluteo augent, et colores vividi a fluminibus, montibus solisque occasibus Africanis inspirati singulas mixturas distinguunt. Coffea in sacculis durabilibus iterum obsignabilibus continetur, qui recentiam conservant. Impressio provecta gradationes accuratas tonosque opulentos reddit.

The Recognition

About the Praemium A' Design Award Ferreum

Yebuna Involucrum Coffeae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Yebuna Involucrum Coffeae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Yebuna Involucrum Coffeae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensions & Packaging: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Production Technology: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Challenge: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Research: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiration: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Project Duration: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operation Flow: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas