Aurum Involucrum · 2026
Kweichow Moutai Osaka Expo Edition Involucrum Vini Ardentis
by Ying Song Brand Design Shenzhen Co., Ltd
- Praemium A' Design Award Aureum 2026 in Involucrum
- CLIENT: Kweichow Moutai Co., Ltd.
- Estimated Number of Design Views: 48,489
- Verification code 530F96E4F9 · Verify this award
Colors
About Kweichow Moutai Osaka Expo Edition Involucrum Vini Ardentis
Kweichow Moutai Editio Expositionis Osakensis est consilium involucri pro vino commemorativo ad Expositionem Universalem Osakensem anni MMXXV creato. Forma ab exteriore Pavilionis Sinensis inspiratur atque tabellas bambuseas librorum traditorum Sinensium in memoriam revocat. Lagoena ceramica intra prospectum metallicum stat, et capsa e tabula bambusea oecologica, metallo et corio artificiali facta est. Linea temporum metallica in summa capsa longam necessitudinem inter notam mercatoriam et Expositionem Universalem signat. Ansa metallica ad formam urcei vinarii efficta secundum lineam temporum labitur, ut capsa rotando aperiatur.
About the Praemium A' Design Award Aureum
Kweichow Moutai Osaka Expo Edition Involucrum Vini Ardentis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Kweichow Moutai Osaka Expo Edition Involucrum Vini Ardentis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Kweichow Moutai Osaka Expo Edition Involucrum Vini Ardentis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
- Tags
- Chinese Baijiu packaging, packaging design, commemorative wine
- Production Technology
- It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Design Challenge
- The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
- Research
- Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand - Inspiration
- The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
- Project Duration
- The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
- Operation Flow
- Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
- Image Credits
- Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
