Sushico Munus Primarium: Compositio Involucri by Alara Selin Murkozoglu

Sushico Munus Primarium: Compositio Involucri by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2026

Sushico Munus Primarium: Compositio Involucri

by Alara Selin Murkozoglu

Client: Sushico

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About Sushico Munus Primarium: Compositio Involucri

Textus: Cum prima latissimeque diffusa cenaculorum Extremi Orientis catena in Turcia sit, compositio involucri Sushico essentiam notae mercatoriae per novam prospectum reinterpretatur, sermonem visualem fingens philosophia symbolisque Extremi Orientis inspiratum. Aesthetica Asiatica per imagines proprias signis kanji innixas modernizatur, quaque suam fabulam narrante. Coloratio recens, rubro Iaponico ducta, et typographia diligenter electa, cum spiritu notae mercatoriae congruens, systema minimum sed potens complent.

The Recognition

About the Praemium A' Design Award Aeneum

Sushico Munus Primarium: Compositio Involucri victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Sushico Munus Primarium: Compositio Involucri rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Sushico Munus Primarium: Compositio Involucri necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensions & Packaging: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tags: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Production Technology: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Design Challenge: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Research: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiration: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Project Duration: 2025 Turkey, İstanbul
Patents: Copyrights belong to Sushico 2025
Image Credits: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.