Songfengruo Ancient Tree Involucrum Theae Nigrae by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Involucrum Theae Nigrae by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2026

Songfengruo Ancient Tree Involucrum Theae Nigrae

by Jiayi Lu and Yang Xu

Client: Songfengruo

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Involucrum Theae Nigrae

Songfengruo Arbor Antiqua est arca donaria pro thea nigra praestantissima designata. Arca exterior 240 mm in 60 mm in 240 mm metitur et tria loculamenta parva continet, quodque 65 mm in 40 mm in 150 mm. Symbolum acus pineae pro nota mercatoria creatum est et in loculamentis tamquam exemplar tessellatum repetitum. Impressio anaglyptica sine colore profunditatem chartae planae addit. Loculamenta ordinate disposita paravanum plicatile Sinense in memoriam revocant. Colores fusci obscuri et charta cum fibra theae et textura studium notae mercatoriae naturae, sanitatis et qualitatis exprimunt.

The Recognition

About the Praemium A' Design Award Aeneum

Songfengruo Ancient Tree Involucrum Theae Nigrae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Songfengruo Ancient Tree Involucrum Theae Nigrae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Songfengruo Ancient Tree Involucrum Theae Nigrae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.