Chic Della Involucrum Donarium Cremoris by Jiayi Lu

Chic Della Involucrum Donarium Cremoris by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2026

Chic Della Involucrum Donarium Cremoris

by Jiayi Lu

Client: Chic Della

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della Involucrum Donarium Cremoris

Chic Della involucrum donarium est cremori faciei destinatum, una cum arte imprimendi tabulis ligneis Taohuawu Suzhouensis creatum. Motivi paeoniae ex impressione lignea dynastiae Ming, cui titulus Flores Florent in Divitiis et Prosperitate, dissolvuntur atque in stilo geometrico moderno denuo componuntur, servatis lineis acutis texturisque impressionis originalis. Capsa donaria e charta artificiosa cum bractea aurea impressa facta est, et mensuras habet ducentorum quinquaginta per nonaginta per ducenta quinquaginta millimetrorum. Series appellatur Secretum Pulchritudinis Floris et notionem Orientalem cutem floribus nutriendi reflectit.

The Recognition

About the Praemium A' Design Award Aeneum

Chic Della Involucrum Donarium Cremoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Chic Della Involucrum Donarium Cremoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Chic Della Involucrum Donarium Cremoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.