Lithuanian Vodka Gold Designatio Involucri Vodkae by Studija Creata is a highly esteemed winner of the very prestigious 2015 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2015
Lithuanian Vodka Gold Designatio Involucri Vodkae
Client: Stumbras
Praemium A' Design Award Aeneum Winner in Involucrum Category
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- Verified Award Winner
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The Design
About Lithuanian Vodka Gold Designatio Involucri Vodkae
Puritas et claritas sunt praecipuae proprietates quae qualitatem vodkae ostendunt. Hae extollendae erant in renovatione Vodkae Lithuanicae Aureae – ducis mercatus vodkae in Lithuania. Simul elementa identitatis nationalis introducta sunt – ipsum nomen Vodka Lithuanica hanc electionem postulabat. Authentica motiva ethnica in modernam mundam compositionem transformata sunt. Cum massivitas veteris tituli destructa esset ad levem perforatum ornatum creandum, aurum multo elegantiore modo splendere coepit.
The Recognition
About the Praemium A' Design Award Aeneum
Lithuanian Vodka Gold Designatio Involucri Vodkae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lithuanian Vodka Gold Designatio Involucri Vodkae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lithuanian Vodka Gold Designatio Involucri Vodkae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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