Alita Conformatio Lagenae et Titulorum by Studija Creata

Alita Conformatio Lagenae et Titulorum by Studija Creata is a highly esteemed winner of the very prestigious 2017 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2017

Alita Conformatio Lagenae et Titulorum

by Studija Creata

Client: Mv Group

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #55205

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Colors

The Design

About Alita Conformatio Lagenae et Titulorum

Propositum principale reformationis est augere conscientiam generalem signi mercatorii et illustrare notas distinctivas quales sunt methodi productionis classicae, materiae primae et qualitas. Reformatio completa signi ALITA comprehendit lagenam novam, signum renovatum, monographiam, capsulam et conformationem titulorum. Producta nunc plura elementa propria categoriae vini spumantis et champaniae habent cum introductione tactus classici levis et soliditatis cuiusdam, sed retinent omnino sensum potius modernum et levem.

The Recognition

About the Praemium A' Design Award Argenteum

Alita Conformatio Lagenae et Titulorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Alita Conformatio Lagenae et Titulorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Alita Conformatio Lagenae et Titulorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas