Opus Beeopic Honey a designatore Sophia Georgopoulou est victor maxime honoratus praemii praestigiosissimi 2018 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2018

Beeopic Honey

a Sophia Georgopoulou

Cliens: Biopic Thyme Honey

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

12,476

Victor Praemii Verificatus

Verifica Statum Praemii pro #67903

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Beeopic Honey

Beeopic is a premium quality thyme honey from Kalymnos, Greece. The name Beeopic was born based on a play on the English word biopic which is used to describe a cinematic or television biography of a person and the bee, expressing the dedication beekeeping demands in order to achieve high quality honey. Inspired by the brand name, the design expresses the idea that the bee itself writes the beekeapers' life. By choosing this idea, a logo was created that shows a bee with its lower part of the body being a fountain pen. The rough packaging design connote the handmade essence of the product.

Agnitio

De Praemium A' Design Award Ferreum

Beeopic Honey victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Beeopic Honey creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Beeopic Honey ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: BEEOPIC is a brand new premium honey from Kalymnos, Greece.
Dionysis Trikilis (the client and the beekeeper) asked us to create the brand name and the visual identity and packaging of his product. In the briefing we were informed about the dedication beekeeping demands in order to achieve high quality honey. This is how the name BEEOPIC was born, a play on the English word biopic which is used to describe a cinematic or television biography of a person.
Following the creative concept that dictates the brand name narrating beekeeper’s life we took a leap and decided that the design should depict the idea that the bee itself “writes” his life. By choosing this idea we came up with a design that shows a bee with its lower part of the body being a fountain pen. The rough design of bee-pen along with the tense logotype in black and white create an overall strong and clear impression to the consumer. The packaging also carries a small brochure that follows the brand’s aesthetics and provides biographical information about the beekeeper and the way he sees his life with the bees.
Dimensiones et Involucrum: Label Design of 1000g / 25,2 x 18cm (total size with top sticker)
Label Design of 500g / 21 x 14cm (total size with top sticker)
hanged card for both sizes / 12 x7 cm (open)
Notulae: honey, thyme, kalymnos, bee, pen, fountain pen, black, design award, graphic design greece, sophiagdotcom, sophia georgopoulou, greece, food, beekeeper, biography, pen, greek honey
Technologia Productionis: Glass jar in 500gr and 1000gr
sticker label printed in Offset method
hanged card with details of the product
Provocatio Designandi: The hardest part of the journey was the physical distance, since we are based in Athens (Greece) and the Client is based in Kalymnos. But the most interesting part was that the whole collaboration took part through Skype and emails.
Investigatio: The main research regarding this project was the other honey brands mainly in the Greek but also in the European Market. We tried to see the main visual codes of the market and the same time we tried to differentiate the brand Beeopic trying to express its main values, concept and quality.
Inspiratio: The main inspiration of this project was the beekeepers lifestyle.
Beekeeping is not just a business but a lifestyle, one that demands the beekeeper to follow his beehives needs.
Duratio Operis: This project started in May 2017 and the first batch of products were finalised in August 2017. The project is still ongoing with new label designs for new products.
Cursus Operationis: Every Beeopic Honey product comes with a little hanged card explain the biography of the beekeeper as long as details about the product. On the actual jar there is a space where you can write the persons' name that you want to give this product as a gift. Beeopic products can be found online on www.beeopic.gr
Patentes: Copyrights belong to Sophia Georgopoulou, 2017.
Membra Turmae: Design: Sophia Georgopoulou
Brand Name & Copy: Nikos Vlachogianis
Photographer: George Pavlakos
Printer: Petros Daniil
Agnitiones Imaginum: Image #1: Photographer George Pavlakos, 2017
Image #2: Photographer George Pavlakos, 2017
Image #3: Photographer George Pavlakos, 2017
Image #4: Photographer George Pavlakos, 2017
Image #5: Photographer George Pavlakos, 2017