Appetisi Munus Casei Involucri by Fanny De Bray

Appetisi Munus Casei Involucri by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2020

Appetisi Munus Casei Involucri

by Fanny De Bray

Client: APPETISI by Granarolo

Praemium A' Design Award Aeneum Winner in Involucrum Category

12,991

Verified Award Winner

Verify Award Status for #71461

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Appetisi Munus Casei Involucri

Appetisi est involucri designatio pro serie casei iam praecisi. Series continet caseos in cubos sectos, caseum comminutum, et frusta mozzarellae. Quodque involucrum ex materia plastica factum est et fenestram perspicuam habet, ita ut caseus intus directe videri possit. Imagines impressae singulis productis proprium characterem tribuunt et clare monstrant quomodo quisque caseus adhibendus sit. Nomen Appetisi tres notiones coniungit: appetitum, cibum parvum et usum practicum. Haec designatio caseum praebet ut intervallum celere ac facile, et involucra in tabernis magnis Europaeis venduntur.

The Recognition

About the Praemium A' Design Award Aeneum

Appetisi Munus Casei Involucri victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Appetisi Munus Casei Involucri rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Appetisi Munus Casei Involucri necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray