Yan Natural Juice Amphora Packaging by Backbone Branding

Yan Natural Juice Amphora Packaging by Backbone Branding is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Platinum in Designatio Involucri Competition Category.

PlatinumInvolucrum· 2020

Yan Natural Juice Amphora Packaging

by Backbone Branding

Client: Backbone Branding

Praemium A' Design Award Platinum Winner in Involucrum Category

162,620

Verified Award Winner

Verify Award Status for #86906

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yan Natural Juice Amphora Packaging

Propositum uter a natura incitatus est et principia biomimicry speciatim forma pomi morsi. Hoc significatum est ut ostenderet qualitatem organicam producti intus. Haec anatomia consequitur in formis complementariis, quae in cautes vel in vectura iuxta inter se positae salutarem spatii augere permittunt. Nomen notae inscriptum est titulus calligraphiae stylizatae. Haec calligraphia colorem et aspectum graminis graminis ad nutum Naturae evocat.

The Recognition

About the Praemium A' Design Award Platinum

Yan Natural Juice Amphora Packaging victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Yan Natural Juice Amphora Packaging excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Yan Natural Juice Amphora Packaging opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensions & Packaging: Width 70mm x Depth 85mm x Height 265 mm
Tags: natural juice, packaging design, biomimicry, organic,
Production Technology: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Design Challenge: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Research: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspiration: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Project Duration: January to May 2017 in Yerevan Armenia
Operation Flow: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Team Members: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Image Credits: All photo credits to Backbone Branding