Akimbo Coffee Beer Munus Praecipuum: Involucrum Potionis ab Wen Liu and Kaichen Xie

Opus Akimbo Coffee Beer Munus Praecipuum: Involucrum Potionis a designatore Wen Liu and Kaichen Xie est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Akimbo Coffee Beer Munus Praecipuum: Involucrum Potionis

a Wen Liu and Kaichen Xie

Cliens: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #88579

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Akimbo Coffee Beer Munus Praecipuum: Involucrum Potionis

Textus Libri: Akimbo Coffee Beer est consilium involucri pro duabus cervisiis coffeinatis manu factis, quod per societatem inter mercaturam coffeae et cervisiariam creatum est. Cervisiae in vasculis aluminiis venduntur, et arca exterior 115 millimetra in longitudine, 66 millimetra in latitudine, et 66 millimetra in altitudine metitur. Imago manu picta et character antiquus manu scriptus vasculis naturam remissam et recreantem praebent. Imago mascottas utriusque signi in litore maris tabulis natantes ostendit. Consilium ad iuvenes consumptores dirigitur et clare declarat potionem alcoholicam esse.

Agnitio

De Praemium A' Design Award Aeneum

Akimbo Coffee Beer Munus Praecipuum: Involucrum Potionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Akimbo Coffee Beer Munus Praecipuum: Involucrum Potionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Akimbo Coffee Beer Munus Praecipuum: Involucrum Potionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensiones et Involucrum: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Notulae: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Technologia Productionis: The material of the packaging is an aluminum can.
Provocatio Designandi: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Investigatio: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiratio: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Duratio Operis: The project started in September 2018 and finished in October 2018 Shenzhen.
Cursus Operationis: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Membra Turmae: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Agnitiones Imaginum: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018