Cong Tai Baijiu Involucrum Potus by Wen Liu and Junyi Xiao

Cong Tai Baijiu Involucrum Potus by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

Cong Tai Baijiu Involucrum Potus

by Wen Liu and Junyi Xiao

Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #88605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cong Tai Baijiu Involucrum Potus

Cong Tai Baijiu est involucrum commemorativum pro spiritu sinensi in anno muris divulgato excogitatum. Motivum praecipuum ex pessulo ianuae architecturae traditae sinensis sumitur, murem significans ut primum animal zodiaci quod annum aperit. Titulus interior formas muris et nummi coniungit ut divitias et fortunam bonam significet, dum anulus exterior forma radianti utitur ad effectum vividum. Lagoena ex fictili cum textura marmorea facta est et impressione translationis aquae perficitur.

The Recognition

About the Praemium A' Design Award Argenteum

Cong Tai Baijiu Involucrum Potus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Cong Tai Baijiu Involucrum Potus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Cong Tai Baijiu Involucrum Potus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
Dimensions & Packaging: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
Tags: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
Production Technology: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
Design Challenge: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
Research: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
Inspiration: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
Project Duration: The project started in March 2019 and finished in April 2019 in Shenzhen.
Operation Flow: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
Team Members: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.