Happy Ginger Ale Munus Primarium: Involucrum Potionis ab Wen Liu and Jiayi Sun

Opus Happy Ginger Ale Munus Primarium: Involucrum Potionis a designatore Wen Liu and Jiayi Sun est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2020

Happy Ginger Ale Munus Primarium: Involucrum Potionis

a Wen Liu and Jiayi Sun

Cliens: Shenzhen Oracle Creative Design Co., Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

29,817

Victor Praemii Verificatus

Verifica Statum Praemii pro #88703

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Happy Ginger Ale Munus Primarium: Involucrum Potionis

Happy Ginger Ale est consilium involucri pro potione zingiberis in vasculis aluminii vendita. Unumquodque vasculum longitudinem centum quindecim millimetrorum, latitudinem sexaginta sex millimetrorum et altitudinem sexaginta sex millimetrorum habet. Praecipua imago est illustratio manu descripta quattuor personarum, quibus nomina sunt Ginger Man, Ginger Lady, Ginger Grandma et Ginger Kid. Quattuor figurae viros, feminas, senes et pueros repraesentant. Unaquaeque persona vasculum tenet et vultum contentum ostendit. Ratio simplex et vivida coniunctionem affectuum aedificare intendit et consumptores ad saporem zingiberis gustandum invitare.

Agnitio

De Praemium A' Design Award Argenteum

Happy Ginger Ale Munus Primarium: Involucrum Potionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Happy Ginger Ale Munus Primarium: Involucrum Potionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Happy Ginger Ale Munus Primarium: Involucrum Potionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensiones et Involucrum: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Notulae: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Technologia Productionis: The design material is made of aluminum can.
Provocatio Designandi: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Investigatio: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiratio: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Duratio Operis: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Cursus Operationis: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Membra Turmae: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Agnitiones Imaginum: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018