Mi Bluetooth Headset Mini Munus Primarium: Involucrum Auriculae by Xiaomi

Mi Bluetooth Headset Mini Munus Primarium: Involucrum Auriculae by Xiaomi is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

Mi Bluetooth Headset Mini Munus Primarium: Involucrum Auriculae

by Xiaomi

Client: Xiaomi

Praemium A' Design Award Argenteum Winner in Involucrum Category

25,065

Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Munus Primarium: Involucrum Auriculae

Mi Bluetooth Headset Mini est involucrum ad auriculam sportivam compactam creatum. Testa auriculae simplicissima est et unicum globulum circularem gerit. Involucrum imaginibus musicorum illustrium utitur, ita ut testa ovata caput videatur et globulus os apertum. Quod efficitur cantorem aut symphoniacum moderatorem suggerit, ac indolem producto simplici tribuit. Discus ex PET auriculam et gubernatorem in fronte tenet, dum fila occulta manent. Tegumentum chartaceum structuram firmam servat. Consilium spectat ad usuarios inter duodeviginti et undetriginta annos allectandos.

The Recognition

About the Praemium A' Design Award Argenteum

Mi Bluetooth Headset Mini Munus Primarium: Involucrum Auriculae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mi Bluetooth Headset Mini Munus Primarium: Involucrum Auriculae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mi Bluetooth Headset Mini Munus Primarium: Involucrum Auriculae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge