Beautiful Life Involucrum Naphthalinarum ab Pica Packaging Design Lab

Opus Beautiful Life Involucrum Naphthalinarum a designatore Pica Packaging Design Lab est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Beautiful Life Involucrum Naphthalinarum

a Pica Packaging Design Lab

Cliens: Beijing Lvsan Chemistry Co.Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

10,060

Victor Praemii Verificatus

Verifica Statum Praemii pro #89378

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Beautiful Life Involucrum Naphthalinarum

Vita Pulchra est consilium involucri pro naphthalinis in Sina venditis. Involucra naphthalinarum stricte reguntur, ideo pleraque mercimonia in foro similia videntur. Vita Pulchra utitur signo calligraphico, floribus persicis et figura ex antiqua pictura Sinensi ducta. Fenestra aperiens formam vespertilionis habet, symbolum traditum benedictionis. Vas stanneum octo coloribus imprimitur, et arca chartacea sculpitur et inauratur. Vas stanneum odorem claudit et servari ac denuo adhiberi potest. Operculum interius absconditum efficit ut vas pueris aperiri difficile sit.

Agnitio

De Praemium A' Design Award Aeneum

Beautiful Life Involucrum Naphthalinarum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Beautiful Life Involucrum Naphthalinarum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Beautiful Life Involucrum Naphthalinarum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensiones et Involucrum: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Notulae: Packaging, China, Culture, Daily chemicals, Household, Mothball
Technologia Productionis: 8-color tinplate printing
Carving on paper
Gilding over paper
Provocatio Designandi: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Investigatio: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiratio: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Duratio Operis: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Cursus Operationis: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Membra Turmae: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Agnitiones Imaginum: Shuwei Qi and Rijiang Wang, 2019.