Laote Breweries Involucrum Cervisiae by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.
FerrumInvolucrum· 2020
Laote Breweries Involucrum Cervisiae
Client: Zhongshihuanmei Design
Praemium A' Design Award Ferreum Winner in Involucrum Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries Involucrum Cervisiae
Laote Breweries est involucri designatio pro cervisia artificiosa quae in latis aluminiis 500 ml venditur. Designatio in insigni accurato constituitur, quod ad historiam et traditionem familiae cervisiariae refertur. Insigne significare intendit coctionem manu diligenter factam et curiositatem de sapore invitare. Cervisia artificiosa in parvis fasciculis potius quam per magnam productionem industrialem conficitur. In Sinis, cervisia industrialis late praesto est, ideoque coctio parvorum fasciculorum pretiosa habetur. Impressio coloris proprii in latis adhibetur ut insigne clarum et exactum maneat.
The Recognition
About the Praemium A' Design Award Ferreum
Laote Breweries Involucrum Cervisiae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Laote Breweries Involucrum Cervisiae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Laote Breweries Involucrum Cervisiae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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