Tea and Pastry Involucrum Muneris by Weiquan Long

Tea and Pastry Involucrum Muneris by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

Tea and Pastry Involucrum Muneris

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Involucrum Muneris

Thea et Crustula est copia involucri muneris ad Festum Autumni Medii creata. Copia duas capsas in uno fasce continet, thea nigra et crustulis brevibus more Su repletas. Dispositio superficiei simplex et plana est. Pictura atramenti montem theae ostendit, et lineae tenues crustula delineant. Effectus fricationis et atramenti indolem elegantem addunt. Involucrum ex charta kraft factum est. Consilium ad traditionem theae in olla fictili servandae refertur, quae affectum diuturnum inter homines reflectit. Propositum est amicitiam per munus modestum communicare.

The Recognition

About the Praemium A' Design Award Argenteum

Tea and Pastry Involucrum Muneris victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Tea and Pastry Involucrum Muneris opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Tea and Pastry Involucrum Muneris creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017