Family Joy Munus Vinariae Sarcinae by Xu Shihan

Family Joy Munus Vinariae Sarcinae by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2020

Family Joy Munus Vinariae Sarcinae

by Xu Shihan

Client: Peck Gift

Praemium A' Design Award Ferreum Winner in Involucrum Category

9,071

Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Munus Vinariae Sarcinae

Gaudium Familiare est arca donaria vini sarcinae ad Annum Novum Sinensem destinata. Pictura in arca familiam circa mensam rotundam convivalem congregatam ostendit, pocula vini simul tollentem. Haec scaena reunionem familiarem et laetum ambitum Festi Veris exprimit. Arca donaria mensuras 383,5 per 115 per 374 millimetra habet, et arte typographica papyri fossae ac inauratione (bronzing) efficitur. Consilium culturam vini cum tempore festivo coniungit, ita ut vinum sarcinatum donum aptum propinquis atque amicis existat.

The Recognition

About the Praemium A' Design Award Ferreum

Family Joy Munus Vinariae Sarcinae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Family Joy Munus Vinariae Sarcinae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Family Joy Munus Vinariae Sarcinae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019