Opus Hou Juice Involucrum Suci a designatore Leng Chen est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2020

Hou Juice Involucrum Suci

a Leng Chen

Cliens: Pagoda

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

39,521

Victor Praemii Verificatus

Verifica Statum Praemii pro #95369

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Hou Juice Involucrum Suci

Hou Juice est involucri designatio pro nota suci recentis. Lagoena quadraginta quinque millimetra in diametro et centum sexaginta quinque millimetra in altitudine metitur. Lagoena plastica membrana margaritacea tegitur et politura glaciali atque impressione coloris singularis perficitur. Illustrationes simiarum thema visuale praecipuum efficiunt, et fabula propria pro singulis fructuum saporibus depingitur. Simia est symbolum societatis fructuum parentis et signum vigoris in cultura Sinensi. Designatio naturam, recentiam et qualitatem exprimere intendit, atque fiduciam inter emptores salutis studiosos aedificare.

Agnitio

De Praemium A' Design Award Aureum

Hou Juice Involucrum Suci victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Hou Juice Involucrum Suci inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Hou Juice Involucrum Suci cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensiones et Involucrum: Diameter 45mm x Height 165mm
Notulae: juice, packaging, branding, drink, beverages，
Technologia Productionis: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Provocatio Designandi: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Investigatio: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiratio: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Duratio Operis: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Cursus Operationis: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Membra Turmae: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Agnitiones Imaginum: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.