The Meaninghall Tea Munus Praecipuum: Involucrum Theae by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Munus Praecipuum: Involucrum Theae by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

The Meaninghall Tea Munus Praecipuum: Involucrum Theae

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

Praemium A' Design Award Argenteum Winner in Involucrum Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea Munus Praecipuum: Involucrum Theae

Thea Meaninghall est involucri consilium theae viridi Biluochun destinatum. Biluochun est thea viridis quae in Luxiang gignitur, oppidulo iuxta lacum Tai in Suzhou, Sina, sito. Involucrum ex speciali charta artificiosa confectum est, cuius textura maculosa antiquos muros centri oppidi in memoriam revocat. Simplices lineae graphicae symbola montis, lacus et aulae in unam imaginem regionis coniungunt. Impressio calida adhibetur ad naturalem theae indolem exprimendam. Illustratio elaborata vitatur, ut cultura localis modo tranquillo et hodierno praesentetur.

The Recognition

About the Praemium A' Design Award Argenteum

The Meaninghall Tea Munus Praecipuum: Involucrum Theae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur The Meaninghall Tea Munus Praecipuum: Involucrum Theae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. The Meaninghall Tea Munus Praecipuum: Involucrum Theae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019