Mitu Involucrum Peniculi Dentalis by Xiaomi

Mitu Involucrum Peniculi Dentalis by Xiaomi is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

Mitu Involucrum Peniculi Dentalis

by Xiaomi

Client: Xiaomi

Praemium A' Design Award Argenteum Winner in Involucrum Category

29,571

Verified Award Winner

Verify Award Status for #98595

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitu Involucrum Peniculi Dentalis

Mitu est involucrum peniculi dentalis electrici sonici pueris destinati. Arca ex charta facta est neque ullum plasticum continet. Elementa picturata et imagines puerorum superficies operiunt, ita ut apertio libri picturati lectioni similis sit. Loculus extractilis seriem imaginum revelat, quae a carie dentium ad crustam dentalem et denique ad dentes nitidos progreditur, dum arca aperitur. Post apertionem, arca ut liber picturatus vel ludibrium servari potest. Involucrum peniculum protegit et pueros adiuvat ut studium dentes purgandi concipiant.

The Recognition

About the Praemium A' Design Award Argenteum

Mitu Involucrum Peniculi Dentalis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mitu Involucrum Peniculi Dentalis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mitu Involucrum Peniculi Dentalis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimensions & Packaging: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Tags: Kids, Toothbrush, Technology, Blue, Electronic
Production Technology: The packaging is a plastic-free box and is made of paper.
Design Challenge: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Research: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiration: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han