Holiday Gift Set Fasciculi Donorum Involucrum by Salvita Bingelyte

Holiday Gift Set Fasciculi Donorum Involucrum by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

Holiday Gift Set Fasciculi Donorum Involucrum

by Salvita Bingelyte

Client: Salvita Design

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
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Colors

The Design

About Holiday Gift Set Fasciculi Donorum Involucrum

Fasciculus Donorum Feriarum est involucri consilium ad collectionem donorum feriarum consumendorum. Fasciculus continet laterculum socolatae 80 grammatum, sacculum theae herbariae 40 grammatum, ollam mellis naturalis 200 grammatum et candelam cinnamomo redolentem 140 grammatum. Picturae a Zemyna, dea terrae Lithuana, inspiratae sunt, quae hic ut figura moderna calceos athleticos et audiphona gerens ostenditur. Longi crines candidi deae nivem et notas imagines festivas in memoriam revocant. Temperata coloris naturalis varietas ingredientia reddit. Impressio offset, flexographia et digitalis adhibentur.

The Recognition

About the Praemium A' Design Award Argenteum

Holiday Gift Set Fasciculi Donorum Involucrum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Holiday Gift Set Fasciculi Donorum Involucrum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Holiday Gift Set Fasciculi Donorum Involucrum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)