Opus Buchanan's Red Seal Involucrum Lagoenae Vischii a designatore Pierre Delebois - forceMAJEURE Design est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.
AurumInvolucrum· 2020
Buchanan's Red Seal Involucrum Lagoenae Vischii
a Pierre Delebois - forceMAJEURE Design
Cliens: Diageo
Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #99305Designum
De Buchanan's Red Seal Involucrum Lagoenae Vischii
Buchanan's Red Seal est involucri designatio pro vischio mixto. Designatio novam lagoenae structuram, pittacia et capsam donariam complectitur. Lagoena curvaturas molles habet quae sigillum rubrum in medio faciei anterioris positum circumdant. Insigne gentilicium Buchanan's in parte posteriore vitri caelatum est, ita ut insigne per faciem anteriorem perspici possit. Subscriptio caelata iuxta sigillum posita est. Vitrum sucineum ad basim in colorem viridem transit, quod proprium est totius seriei. Capsa donaria instar libri aperitur ut lagoenam ostendat.
Agnitio
De Praemium A' Design Award Aureum
Buchanan's Red Seal Involucrum Lagoenae Vischii victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Buchanan's Red Seal Involucrum Lagoenae Vischii inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Buchanan's Red Seal Involucrum Lagoenae Vischii cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensiones et Involucrum
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Notulae
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Technologia Productionis
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Provocatio Designandi
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiratio
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Membra Turmae
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Agnitiones Imaginum
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
Patrocinatum
Explora Ultra Designers.org
Inveni producta, servitia et occasiones a sociis nostris publicitariis.
Plura Exploranda
Designa Cognata
Explora plura designa praemio ornata ex eadem categoria, merito selecta.
