Be Er Xiang Twelve Constellations Munus Primarium: Involucrum Seminum Helianthi by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Munus Primarium: Involucrum Seminum Helianthi by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2020

Be Er Xiang Twelve Constellations Munus Primarium: Involucrum Seminum Helianthi

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Colors

The Design

About Be Er Xiang Twelve Constellations Munus Primarium: Involucrum Seminum Helianthi

Textus Libri: Be Er Xiang Duodecim Signa Zodiaci est consilium involucri seminum helianthi novae notae mercatoriae creatum. Vas ex stanno tectum intus sacculo plastico factum est, et imagines quattuor coloribus impressae sunt. Quodque involucrum centum millimetra diametro et centum quinquaginta millimetra altitudine metitur. Picturae duodecim signa zodiaci cum formis helianthi coniungunt. Argumentum signorum zodiaci electum est quia res nota est inter iuvenes. Propositum est novae notae mercatoriae speciem propriam dare et consumptores iuvenes allicere.

The Recognition

About the Praemium A' Design Award Aeneum

Be Er Xiang Twelve Constellations Munus Primarium: Involucrum Seminum Helianthi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Be Er Xiang Twelve Constellations Munus Primarium: Involucrum Seminum Helianthi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Be Er Xiang Twelve Constellations Munus Primarium: Involucrum Seminum Helianthi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019