Bws Hoahoa Paetukutuku by Jason Chua and Cheyene Cheng

Bws Hoahoa Paetukutuku by Jason Chua and Cheyene Cheng is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Paetukutuku me te Tukutuku Competition Category.

ParahiTukutuku· 2024

Bws Hoahoa Paetukutuku

by Jason Chua and Cheyene Cheng

Client: Black White Sheep Pte Ltd

A' Design Award Parahi Winner in Tukutuku Category

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Verified Award Winner

Verify Award Status for #154550

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bws Hoahoa Paetukutuku

I roto i te whakapono ki te 'iti atu, nui atu', ko te hoahoa o te paetukutuku BWS e whakaatu ana i te pūmau a te waitohu ki te ngāwari i roto i ā rātou mahi. Ka whakawhiwhia te tuhinga, te tākaro kupu, me ngā āhuatanga taunekeneke, e ārahi ana i ngā kaiwhakamahi ki te kite i ngā mea tino whai tikanga ki a rātou. Anō hoki, hei whakaaturanga mō te kohinga mahi a BWS, e whakamiramira ana i te whānuitanga me te kounga o āna kaupapa o mua. Mā te whakaheke i te poroheke, i te matatini, i ngā whakararuraru hoki, ka whakarite tā rātou hoahoa i tētahi wheako kaiwhakamahi kore-pōraru, arotahi hoki.

The Recognition

About the A' Design Award Parahi

Ko Bws Hoahoa Paetukutuku te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Bws Hoahoa Paetukutuku he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Bws Hoahoa Paetukutuku i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BWS stands as a boutique branding agency that harnesses a blend of technical, strategic, and creative prowess to achieve outstanding outcomes. The aspiration is to solidify their position as the favored agency within Asia and demonstrate their competencies via their website. Notably, the portfolio segment serves as a prominent feature, providing comprehensive glimpses into recent ventures spanning diverse industries as well as their thought process in creating them.
Dimensions & Packaging: Fully responsive website
Tags: Clean, modern, black and white, motion graphics, motion effects
Production Technology: Design tools: Adobe XD, Premiere Pro, Adobe Photoshop

Development tools: Elementor Pro, CMS, Hosted on google cloud.
Design Challenge: The hardest part was to take out a lot of unnecessary content and summarising it together, which includes the way we showcase our portfolio and how to convey our thoughts visually as designers.
Research: Our goal was not merely to craft a portfolio website, but to establish a digital presence that embodies our principles, captivates attention, and speaks to our intended audience. This involved extensive brainstorming to pinpoint our unique selling proposition (USP) and core messages and our key clients and their industry so that the website can better position itself and target the right customers on the long run.
Inspiration: The web design for BWS began with a black and white base, inspired by the brand's name black white sheep. It all started with a basic black and white framework, which was then enriched by the infusion of vibrant colors on the portfolio pages, enhancing the overall design. Bold text on a white background, with subtle animations, aimed to capture users' attention. This modern design reinforces the agency's reputation in Asia.
Project Duration: The project started in Jan 2023 and ended in April 2023 in Singapore.
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations.
Patents: Copyrights belong to Black White Sheep Pte Ltd 2023
Team Members: Creative Director: Cheyene Cheng, Jason Chua
Image Credits: All graphics and illustrations were designed from scratch by BWS