Ko te hoahoa Moutai Shengyue Flying Fairy Te Pūhera Waipiro nā Ying Song Brand Design Shenzhen Co, Ltd he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2025

Moutai Shengyue Flying Fairy Te Pūhera Waipiro

nā Ying Song Brand Design Shenzhen Co, Ltd

Kiritaki: Kweichow Moutai Co.,Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

134,870

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169249

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Moutai Shengyue Flying Fairy Te Pūhera Waipiro

Ko Moutai Shengyue Flying Fairy he hoahoa pūhera mō tētahi waipiro baijiu nō Haina. I ahu mai te hoahoa i ngā āhua Patupaiarehe Rererangi i peitahia ki ngā pakitara o Dunhuang, otirā ko te atua puoro i te Ana 401 o ngā Ana o Mogao, e whakaaturia ana e pupuri ana i tētahi taonga puoro sheng me tōna tū rangatira. Ko te tae matua ko te miro whero pūwhero, he tae tuku iho nō Haina, ā, ko te tauira o te taupoki pātara whakarewa i hangaia ki te tikanga tuku iho o te mahi tohu whakarewa. Ka tuwhera te pouaka mai i te taha matau, ā, kei roto tētahi hanganga tauira kapua e rua ngā paparanga. Ko te rahi o te huinga he 140 mā te 105 mā te 280 mitarau, ā, ka whakamahia te pepa, te uku me te whakarewa.

Te Whakamihi

Mō te A' Design Award Koura

Ko Moutai Shengyue Flying Fairy Te Pūhera Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Moutai Shengyue Flying Fairy Te Pūhera Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Moutai Shengyue Flying Fairy Te Pūhera Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Inenga & Pēketanga: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tūtohu: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Hangarau Whakanao: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Wero Hoahoa: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Rangahau: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Whakaaweawe: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Roanga o te Kaupapa: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Rerenga Mahi: The box is opened from the right side, and the bottle is opened from the top metal cap
Ngā Mema o te Rōpū: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Whakamana Whakaahua: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024