Display Of Guilin Scenery Kamasan Odol by LongSheng Zhong

Display Of Guilin Scenery Kamasan Odol by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2021

Display Of Guilin Scenery Kamasan Odol

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award Basi Winner in Kamasan Category

13,623

Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Kamasan Odol

Papasambahan Pamandangan Guilin marupokan kamasan odol nan diciptokan untuak sabuah brand nan barasa dari Guilin, Cina. Duo pamandangan alam satampaik, Sungai Li jo sawah bataraso Longsheng, digambaraan jo gaya lukisan tradisional Cino untuak mampakuek asa muasa produk sarato sifaik alaminyo. Kotak lua dibuek dari kartun putiah 350 gram jo laminasi doff sarato lapisan ultraviolet nan bansiang. Tube-nyo mangabuangkan lapisan plastik jo aluminium. Indak hanyo mamantiangkan fungsi se, rancangan iko mambangun hubungan visual nan lah dikenal jo pamandangan alam nan banyak diketahui dek konsumen.

The Recognition

About the A' Design Award Basi

Display Of Guilin Scenery Kamasan Odol adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Display Of Guilin Scenery Kamasan Odol dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Display Of Guilin Scenery Kamasan Odol dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.