Utobeera Funzjoni Primarja: Ippakkjar tal-Birra bil-Frott by Jansword Zhu

Utobeera Funzjoni Primarja: Ippakkjar tal-Birra bil-Frott by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2020

Utobeera Funzjoni Primarja: Ippakkjar tal-Birra bil-Frott

by Jansword Zhu

Client: Jansword zhu

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Funzjoni Primarja: Ippakkjar tal-Birra bil-Frott

Test tal-Ktieb: Utobeera huwa disinn ta' ppakkjar għal birra bil-frott. L-isem Utobeera ġie ispirat mill-kelma Utopia, u jirrifletti l-valuri tal-marka ta' ugwaljanza, drittijiet tal-bniedem, diversità, unikità u mħabba. Erba' figuri magħrufa mill-istorja tal-arti huma interpretati mill-ġdid fi stil ta' illustrazzjoni psikedelika: ir-raġel bil-kappell ta' Rene Magritte, tfajla b'libsa Ċiniża, Bacchus, l-alla tal-inbid, u l-alla Ċiniż tal-għomor twil. Kull frotta fix-xogħlijiet artistiċi oriġinali hija sostitwita b'figura diġitali ta' frotta. Id-disinn jirreferi għall-kultura ċiberpunk u juża l-kuluri Pantone u l-istampar bil-foil.

The Recognition

About the Premju A' Design Award tal-Ħadid

Utobeera Funzjoni Primarja: Ippakkjar tal-Birra bil-Frott huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Utobeera Funzjoni Primarja: Ippakkjar tal-Birra bil-Frott ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Utobeera Funzjoni Primarja: Ippakkjar tal-Birra bil-Frott huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang