Tanaka 1789 X Chartier Sake Blend 001 Ippakkjar ta' Flixkun tas-Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.
FiddaIppakkjar· 2021
Tanaka 1789 X Chartier Sake Blend 001 Ippakkjar ta' Flixkun tas-Sake
Client: Tanaka 1789 X Chartier
Premju A' Design Award tal-Fidda Winner in Ippakkjar Category
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- Verified Award Winner
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Ippakkjar ta' Flixkun tas-Sake
Tanaka 1789 X Chartier Sake Blend 001 huwa l-ippakkjar għal sensiela ta' taħlitiet tas-sake. It-tikketta ġġorr mudell ta' gradilja iswed fuq iswed ispirat mill-ħitan tal-Birrerija Tanaka, eżempju ta' arkitettura Kura mill-perjodu Edo. Il-gradilja hija stampata bħala verniċ madwar il-flixkun u hija ssekwenzjata f'sensiela ta' eżagoni, simbolu tax-xjenza aromatika. L-iswed u l-abjad jintużaw għax iż-żewġ marki jinkludu dawn il-kuluri, u l-fliexken suwed huma riżervati għas-sake premium. Iż-żewġ ismijiet jingħaqdu f'mudell ta' salib permezz ta' ittra A kondiviża.
The Recognition
About the Premju A' Design Award tal-Fidda
Tanaka 1789 X Chartier Sake Blend 001 Ippakkjar ta' Flixkun tas-Sake huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Tanaka 1789 X Chartier Sake Blend 001 Ippakkjar ta' Flixkun tas-Sake ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Tanaka 1789 X Chartier Sake Blend 001 Ippakkjar ta' Flixkun tas-Sake huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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