Dark Horse Wine Ippakkjar tal-Inbid by Pierre Delebois

Dark Horse Wine Ippakkjar tal-Inbid by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2021

Dark Horse Wine Ippakkjar tal-Inbid

by Pierre Delebois

Client: E&J Gallo

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #112024

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Colors

The Design

About Dark Horse Wine Ippakkjar tal-Inbid

Dark Horse huwa disinn ta' ppakkjar u branding tal-inbid maħluq għal ditta tal-inbid Kalifornjana. Id-disinn huwa bbażat fuq sistema flessibbli li tkopri l-portafoll sħiħ tal-ippakkjar u tippermetti żidiet fil-futur. It-tikketti huma stampati fuq karta ta' kwalità superjuri b'finituri metalliċi u matt, li jamplifikaw is-sinjali tal-kulur u t-togħma. L-ikona tad-ditta hija mqiegħda quddiem u fiċ-ċentru ta' kull tikketta. It-tqassim tat-tikketta huwa sempliċi, biex il-kontenut tal-flixkun jinftiehem b'ħarsa waħda. L-għan huwa li tesprimi l-kwalità u t-togħma b'mod ċar fuq l-ixkaffa.

The Recognition

About the Premju A' Design Award tal-Fidda

Dark Horse Wine Ippakkjar tal-Inbid huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Dark Horse Wine Ippakkjar tal-Inbid ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Dark Horse Wine Ippakkjar tal-Inbid huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release