Smoked Trout Ippakkjar tal-Ikel minn Armeanu Creative Studio

Id-disinn Smoked Trout Ippakkjar tal-Ikel minn Armeanu Creative Studio huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2021

Smoked Trout Ippakkjar tal-Ikel

minn Armeanu Creative Studio

Klijent: Valeputna

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

28,079

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #119796

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Smoked Trout Ippakkjar tal-Ikel

Smoked Trout huwa disinn ta' ppakkjar għal prodotti ta' ħut affumikat. L-ippakkjar huwa magħmul minn kartun kraft b'fojl tad-deheb u vernic selettiv. Xejra ċirkolari, forma ta' bieb medjevali użata għall-qtugħ tal-kartun u siġill tad-deheb jirreferu għat-tradizzjoni, il-wirt u l-ingredjenti naturali. Is-siġill u l-forma tal-bieb jidhru madwar il-firxa sħiħa tal-prodott biex jesprimu l-kontinwità. Il-pakkett mitwi jkejjel 11.5 b'25 ċentimetru. Il-forma kompatta tippermetti l-inserzjoni u l-għeluq faċli tal-prodott, kif ukoll ħażna, trasport u wiri fuq l-ixkaffa sempliċi.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Smoked Trout Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Smoked Trout Ippakkjar tal-Ikel ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Smoked Trout Ippakkjar tal-Ikel huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensjonijiet u Ippakkjar: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tikketti: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Teknoloġija tal-Produzzjoni: The packaging is made of kraft carton, has golden folio and selective varnishing.
Sfida tad-Disinn: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Riċerka: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Ispirazzjoni: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Tul tal-Proġett: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Fluss tal-Operazzjoni: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Privattivi: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membri tat-Tim: Armeanu Ana
Armeanu Catalin
Krediti tal-Immaġni: Main Image and optional images - Armeanu Creative Studio SRL - Romania