Luzhou Laojiao 1915 Ippakkjar ta' Flixkun tal-Ispirti by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.
FiddaIppakkjar· 2021
Luzhou Laojiao 1915 Ippakkjar ta' Flixkun tal-Ispirti
by Haijun Shen
Client: DIGA Creative design
Premju A' Design Award tal-Fidda Winner in Ippakkjar Category
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- Verified Award Winner
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The Design
About Luzhou Laojiao 1915 Ippakkjar ta' Flixkun tal-Ispirti
Luzhou Laojiao 1915 huwa ppakkjar għal spirtu baijiu Ċiniż. Il-flixkun huwa mfassal fil-għamla ta' dgħajsa tal-qlugħ, u s-simboli viżwali huma raffinati mill-mappa Jiangyang ta' Luzhou. Il-forma mgħawġa tirreferi għal-likwidu li jinżel minn ġewwa u tagħti sensazzjoni komda fl-idejn. Il-flixkun huwa magħmul mill-ħġieġ b'kulur sprejjat u marka tal-marka applikata. Il-kaxxa hija rfinuta bl-ibbronzjar, l-imboss u marka tal-marka applikata. L-ippakkjar ikejjel 58 b'158 b'350 millimetru. L-għan huwa dehra ħafifa u lussuża għax-xarrieba ta' bejn 30 u 40 sena, b'sensazzjoni moderna ta' livell għoli li żżomm il-karattru tradizzjonali.
The Recognition
About the Premju A' Design Award tal-Fidda
Luzhou Laojiao 1915 Ippakkjar ta' Flixkun tal-Ispirti huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Luzhou Laojiao 1915 Ippakkjar ta' Flixkun tal-Ispirti ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Luzhou Laojiao 1915 Ippakkjar ta' Flixkun tal-Ispirti huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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