Lowen Ippakkjar tal-Birra by China Resources Snow Breweries Ltd.

Lowen Ippakkjar tal-Birra by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Lowen Ippakkjar tal-Birra

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Ippakkjar tal-Birra

Lowen huwa disinn ta' ppakkjar għal serje ta' birra. Id-disinn jgħaqqad flimkien it-tpinġija bil-pinna, l-arti mezzotint u l-illustrazzjoni tat-tatwaġġ tat-triq. Forom ġeometriċi u kuluri jgħajtu jimmarkaw il-gosti differenti, inkluż il-lampun, iċ-ċiras u l-Weissbier, biex kull varjant jista' jiġi rikonoxxut malajr u direttament. L-illustrazzjonijiet jikkuntrastaw immaġni selvaġġi u ġentili biex joħolqu effett viżiv qawwi u karattru soċjali. Il-laned huma magħmula mill-aluminju u l-fliexken huma magħmula mill-ħġieġ. Proċess ta' stampar dettaljat iżomm kull immaġni ċara u preċiża.

The Recognition

About the Premju A' Design Award tal-Fidda

Lowen Ippakkjar tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Lowen Ippakkjar tal-Birra ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lowen Ippakkjar tal-Birra huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release