Bubly Bounce Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation

Bubly Bounce Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Bubly Bounce Ippakkjar tax-Xarbiet

by PepsiCo Design and Innovation

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

21,270

Verified Award Winner

Verify Award Status for #137233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bubly Bounce Ippakkjar tax-Xarbiet

Bubly Bounce huwa disinn ta' ppakkjar tax-xarbiet għal linja ta' ilma bil-gass ikkafeinat. L-ippakkjar jestendi firxa eżistenti ta' ilma bil-gass u jindika ż-żieda tal-kafeina mingħajr ma jidħol fil-lingwaġġ viżiv tax-xarbiet enerġetiċi. Il-kuluri qawwija u ħajjin, il-bżieżaq, it-tislijiet ħbieberija u t-tbissim jinżammu, sabiex il-marka tibqa' faċli biex tiġi rikonoxxuta. Id-disinn jikkomunika wkoll l-użu ta' żewġ togħmiet f'xarba waħda. Is-sistema hija maħsuba biex tattira lix-xerrejja attwali u biex toħroġ b'mod ċar fuq l-ixkaffa.

The Recognition

About the Premju A' Design Award tal-Ħadid

Bubly Bounce Ippakkjar tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Bubly Bounce Ippakkjar tax-Xarbiet ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Bubly Bounce Ippakkjar tax-Xarbiet huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release