Lay's 2021 Mood Match Funzjoni Primarja: Ippakkjar tal-Ikel by PepsiCo Design and Innovation

Lay's 2021 Mood Match Funzjoni Primarja: Ippakkjar tal-Ikel by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Lay's 2021 Mood Match Funzjoni Primarja: Ippakkjar tal-Ikel

by PepsiCo Design and Innovation

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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The Design

About Lay's 2021 Mood Match Funzjoni Primarja: Ippakkjar tal-Ikel

Test tal-Ktieb: Lay's 2021 Mood Match hija serje ta' pakkeġġjar ta' ikel ħafif b'edizzjoni limitata maħluqa għal rigal esklużiv fuq il-midja soċjali. Is-sett jinkludi erba' disinji ispirati miċ-ċwievet tal-burdata (mood rings), kull wieħed marbut ma' memorji u emozzjonijiet pożittivi. L-intenzjoni ddikjarata hija li tqawwi sens ta' enerġija jew toffri sens ta' kumdità. Kull disinn huwa mqabbel ma' togħma u sentiment: gratitudni għall-Ġbejna Msajra bin-Nar u s-Soppa tat-Tadam, ottimiżmu għall-Kaputċin, aggressività għall-Ċili u ferħ għall-Karamella Mielħa. L-ippakkjar joffri waqfa qasira mir-realtà ta' kuljum.

The Recognition

About the Premju A' Design Award tal-Ħadid

Lay's 2021 Mood Match Funzjoni Primarja: Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Lay's 2021 Mood Match Funzjoni Primarja: Ippakkjar tal-Ikel ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Lay's 2021 Mood Match Funzjoni Primarja: Ippakkjar tal-Ikel huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release