Lay's Flavor Swap Influencer Kit Funzjoni Primarja: Ippakkjar tal-Ikel by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Funzjoni Primarja: Ippakkjar tal-Ikel by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Lay's Flavor Swap Influencer Kit Funzjoni Primarja: Ippakkjar tal-Ikel

by PepsiCo Design and Innovation

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Funzjoni Primarja: Ippakkjar tal-Ikel

Test tal-Ktieb: Lay's Flavor Swap Influencer Kit huwa disinn ta' ppakkjar tal-ikel maħluq għal programm tas-sajf li ġab it-togħmiet ta' Funyuns u Doritos fiċ-crisps Lay's. L-ippakkjar jgħaqqad id-disinn attwali tal-borża ta' Lay's mal-kuluri tal-marka ta' kull togħma: blu għal Cool Ranch u aħdar għal Funyuns. Pattern ta' ċrieki konċentriċi ifakkar fil-forom taċ-crisps oriġinali u jenfasizza l-kollaborazzjoni bejn il-marki. Ġie prodott ukoll kit kollettiv għall-influencers u ntbagħat lil personalitajiet tal-midja biex jinbdew diskussjonijiet dwar il-programm.

The Recognition

About the Premju A' Design Award tal-Ħadid

Lay's Flavor Swap Influencer Kit Funzjoni Primarja: Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Lay's Flavor Swap Influencer Kit Funzjoni Primarja: Ippakkjar tal-Ikel ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Lay's Flavor Swap Influencer Kit Funzjoni Primarja: Ippakkjar tal-Ikel huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release