Mirinda Vintage Special Edition Funzjoni Primarja: Ippakkjar tax-Xorb by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Funzjoni Primarja: Ippakkjar tax-Xorb by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Mirinda Vintage Special Edition Funzjoni Primarja: Ippakkjar tax-Xorb

by PepsiCo Design and Innovation

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Funzjoni Primarja: Ippakkjar tax-Xorb

Test tal-Ktieb: Mirinda Vintage Special Edition huwa disinn ta' ppakkjar għal xarba mhux alkoħolika. It-tikketta tqiegħed il-logo bil-forma tal-larinġ fiċ-ċentru, bl-isem Mirinda miktub b'ittri tondi, li jixbħu l-bżieżaq, differenti mit-tipa attwali tal-marka. Jintużaw fliexken tal-ħġieġ biex ix-xarba tibqa' viżibbli, u l-għotjien bojod sempliċi jikkompletaw id-dehra retro. Id-disinn jgħaqqad indikaturi storiċi tal-marka ma' stil modern u sempliċi. Ir-riżultat huwa pakkett kollezzjonabbli maħsub għal konsumaturi żgħażagħ u għal nies li diġà huma familjari mal-marka.

The Recognition

About the Premju A' Design Award tal-Ħadid

Mirinda Vintage Special Edition Funzjoni Primarja: Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Mirinda Vintage Special Edition Funzjoni Primarja: Ippakkjar tax-Xorb ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Mirinda Vintage Special Edition Funzjoni Primarja: Ippakkjar tax-Xorb huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release