Nikasi Ippakkjar ta' Flixkun tal-Birra by Tiger Pan

Nikasi Ippakkjar ta' Flixkun tal-Birra by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Nikasi Ippakkjar ta' Flixkun tal-Birra

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Nikasi Ippakkjar ta' Flixkun tal-Birra

Nikasi huwa disinn ta' ppakkjar għal birra bajda ta' kwalità għolja. L-għonq tal-flixkun huwa mnaqqax fi tliet dimensjonijiet u jġorr figura ġeometrika mbuzzata ta' Ninkasi, deskritta fil-mitoloġija bħala l-ewwel alla mara tal-produzzjoni tal-birra. Il-korp tal-flixkun huwa parzjalment illixat bir-ramel, u t-tikketta mgħollija hija ffurmata biex tissuġġerixxi l-libsa tal-alla mara. Minflok ma jistrieħ biss fuq tikketta stampata, il-forma tal-ħġieġ skolpita tagħti lill-birra l-identità tagħha. Il-flixkun ikejjel 63 mm fil-wisa', 63 mm fil-fond u 225 mm fl-għoli. Provi ripetuti u mmudellar tridimensjonali għamlu l-produzzjoni tal-massa possibbli.

The Recognition

About the Premju A' Design Award tal-Fidda

Nikasi Ippakkjar ta' Flixkun tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Nikasi Ippakkjar ta' Flixkun tal-Birra ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Nikasi Ippakkjar ta' Flixkun tal-Birra huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan