Nverhong Guihualinzang L-Ippakkjar Tax-Xorb Alkoħoliku by Wen Liu

Nverhong Guihualinzang L-Ippakkjar Tax-Xorb Alkoħoliku by Wen Liu is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Nverhong Guihualinzang L-Ippakkjar Tax-Xorb Alkoħoliku

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang L-Ippakkjar Tax-Xorb Alkoħoliku

Shaoxing Nverhong Winery Co., Ltd għandha storja twila. Imwaqqfa fl-1919, huwa rappreżentant ta 'Huangjiu. Hija tinsab Shangyu Dongguan, Shaoxing City, Provinċja ta 'Zhejiang. Hija waħda mill-intrapriżi tas-sinsla tal-industrija Huangjiu fiċ-Ċina u l-unità tal-viċi-president tal-Fergħa tal-Assoċjazzjoni tal-Industrija tal-Alkoħol taċ-Ċina. togħma u aroma qawwija u fit-tul.

The Recognition

About the Premju A' Design Award tal-Fidda

Nverhong Guihualinzang L-Ippakkjar Tax-Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Nverhong Guihualinzang L-Ippakkjar Tax-Xorb Alkoħoliku ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Nverhong Guihualinzang L-Ippakkjar Tax-Xorb Alkoħoliku huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang