Milk Fit Disinn tal-Ippakkjar by Li Huang

Milk Fit Disinn tal-Ippakkjar by Li Huang is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2023

Milk Fit Disinn tal-Ippakkjar

by Li Huang

Client: Shiny Meadow

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #148433

View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit Disinn tal-Ippakkjar

Milk Fit huwa disinn tal-ippakkjar għal ħalib frisk ħafif. Il-flixkun huwa magħmul minn PET oħxon u trasluċidu ħafna, b'tapp tal-PE u tikketta tal-BOPP, li jagħtuh tessitura simili għall-ħġieġ li turi l-ħalib b'mod ċar. Kull sett iżomm tliet fliexken ta' 450 millilitru. Qattus żgħir aħdar, muri f'pożizzjonijiet differenti, huwa l-element viżiv ewlieni. Il-kulur aħdar jirreferi għall-ambjent ekoloġiku tar-razzett. Ikoni tar-riċiklaġġ fuq it-tikketta jsostnu l-idea tal-ħarsien tal-ambjent. Il-qattus jorbot ukoll il-prodott ma' kampanja ta' salvataġġ tal-annimali abbandunati.

The Recognition

About the Premju A' Design Award tal-Fidda

Milk Fit Disinn tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Milk Fit Disinn tal-Ippakkjar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Milk Fit Disinn tal-Ippakkjar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang