Zhang Gong Lao Jiu 1975 Imballaġġ tal-Likur by Wen Liu

Zhang Gong Lao Jiu 1975 Imballaġġ tal-Likur by Wen Liu is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2026

Zhang Gong Lao Jiu 1975 Imballaġġ tal-Likur

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Imballaġġ tal-Likur

Zhang Gong Lao Jiu 1975 huwa imballaġġ iddisinjat għal likur Ċiniż. Il-forma ġenerali tieħu l-ispirazzjoni mis-siġar tal-ħarrub li għandhom mitt sena u li jikbru fl-artijiet tad-distillerija. Il-kaxxa ta' barra hija magħmula minn polpa li ma tagħmilx ħsara lill-ambjent, u t-tessitura tal-qoxra tas-siġra hija ffurmata permezz tal-embossing minflok stampar bil-linka. Il-flixkun huwa maħruq bi glażura bajda Ċiniża, u t-trasformazzjoni fil-forn toħloq disinji naturali f'xi partijiet. Il-wiċċ tal-flixkun ifakkar fit-tessitura mikula tal-ħofor tal-fermentazzjoni antiki. L-imballaġġ ikejjel 125 b'125 b'290 millimetru.

The Recognition

About the Premju A' Design Award tal-Fidda

Zhang Gong Lao Jiu 1975 Imballaġġ tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Zhang Gong Lao Jiu 1975 Imballaġġ tal-Likur ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Zhang Gong Lao Jiu 1975 Imballaġġ tal-Likur huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li