Fenjiu Jujiang Lingqiong Imballaġġ tal-Likur by Wen Liu

Fenjiu Jujiang Lingqiong Imballaġġ tal-Likur by Wen Liu is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2026

Fenjiu Jujiang Lingqiong Imballaġġ tal-Likur

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Imballaġġ tal-Likur

Fenjiu Jujiang Lingqiong huwa disinn ta' imballaġġ għal spirtu Ċiniż tal-baijiu. L-għatu ta' barra f'forma ta' muntanja jfakkar fil-Muntanji Luliang, il-post fejn twieldet id-ditta, u jista' jintrefa' biex tintlaħaq il-flixkun ta' ġewwa. Il-flixkun għandu fomm żgħir u qiegħ ippuntat, forma li kienet tintuża fil-produzzjoni tal-baijiu Ċiniż madwar sitt elef sena ilu. Il-flixkun huwa ffurmat bl-idejn fiċ-ċeramika u rfinut b'żmalt ta' ħaġar prezzjuż. L-imballaġġ ta' barra juża kristall tal-platinu u kolorazzjoni tal-metall b'temperatura għolja. Il-forma skulturali tippermetti li jitgawda minn kull naħa.

The Recognition

About the Premju A' Design Award tal-Fidda

Fenjiu Jujiang Lingqiong Imballaġġ tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Fenjiu Jujiang Lingqiong Imballaġġ tal-Likur ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Fenjiu Jujiang Lingqiong Imballaġġ tal-Likur huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li