Guojiao 1573 Imballaġġ tal-Baijiu by Wen Liu

Guojiao 1573 Imballaġġ tal-Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2026

Guojiao 1573 Imballaġġ tal-Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Imballaġġ tal-Baijiu

Guojiao 1573 huwa disinn ta' imballaġġ f'edizzjoni limitata għal baijiu Ċiniż premium. Id-disinn jispira ruħu mil-loong, figura awspiċjuża fil-kultura Ċiniża. Skultura tridimensjonali tippreżenta l-loong kemm fuq il-flixkun kif ukoll fuq l-imballaġġ ta' barra, u partijiet mill-figura jibqgħu moħbija fil-forom. Il-flixkun huwa magħmul b'teknika antika taċ-ċeramika mħaddma fil-forn u huwa ffurmat bl-idejn. Il-pakkett ikejjel 205 b'170 b'295 millimetru. Il-forma kalma u rfinuta tistieden lill-konsumatur jesplora u jiftaħ il-pakkett.

The Recognition

About the Premju A' Design Award tal-Fidda

Guojiao 1573 Imballaġġ tal-Baijiu huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Guojiao 1573 Imballaġġ tal-Baijiu ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Guojiao 1573 Imballaġġ tal-Baijiu huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li