Massaya Ippakkjar tal-Inbid by BRANDiT. is a highly esteemed winner of the very prestigious 2014 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2014

Massaya Ippakkjar tal-Inbid

by BRANDiT.

Client: BRANDiT.

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Massaya Ippakkjar tal-Inbid

Massaya hija pakkett dekorattiv iddisinjat biex ilaqqa' żewġ fliexken tal-inbid. Ħafna pakketti tal-inbid huma magħmula għal wiri vertikali u jintremew ladarba l-fliexken jitneħħew. Massaya toffri alternattiva li tista' terġa' tintuża. Il-pakkett huwa orizzontali, għax l-inbid jinħażen aħjar f'dik il-pożizzjoni, u jixbah ktieb antik. Qatgħa interna mfassla apposta għaż-żewġ fliexken iżżommhom fis-sod u fis-sigurtà. Is-sistema tal-għeluq tuża żewġ flappijiet tal-ġenb u żewġ flappijiet iżgħar, b'hekk ma hemmx bżonn ta' stikers. Il-kaxxa tista' terġa' timtela jew tintuża bħala oġġett dekorattiv fuq xkaffa.

The Recognition

About the Premju A' Design Award tal-Ħadid

Massaya Ippakkjar tal-Inbid huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Massaya Ippakkjar tal-Inbid ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Massaya Ippakkjar tal-Inbid huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian