Tea and Pastry Ippakkjar ta' Rigal by Weiquan Long

Tea and Pastry Ippakkjar ta' Rigal by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

Tea and Pastry Ippakkjar ta' Rigal

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Ippakkjar ta' Rigal

Tea and Pastry huwa sett ta' ippakkjar ta' rigal maħluq għall-Festival ta' Nofs il-Ħarifa. Is-sett iżomm żewġ kaxxi f'pakkett wieħed, li fih te iswed u shortbread fl-istil Su. It-tqassim tal-wiċċ huwa sempliċi u ċar. Pittura bl-inka turi muntanja tat-te, u linji fini jiddefinixxu l-pastizzi. L-effetti tat-tħakkik u tal-inka jżidu karattru eleganti. L-ippakkjar huwa magħmul minn karta kraft. Id-disinn jirreferi għat-tradizzjoni li t-te jinżamm f'borma tat-tafal, li tirrifletti affezzjoni li tibqa' bejn in-nies. L-intenzjoni hija li tiġi mwassla l-ħbiberija permezz ta' rigal modest.

The Recognition

About the Premju A' Design Award tal-Fidda

Tea and Pastry Ippakkjar ta' Rigal huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Tea and Pastry Ippakkjar ta' Rigal ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Tea and Pastry Ippakkjar ta' Rigal huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017